About us
ABOUT TERRA COFFEE ROASTERS
Changing the image of coffee.
“Coffee is bitter.” This is still the image many people have of coffee. At TERRA COFFEE ROASTERS, we roast coffee to change that image and express the terroir behind each cup.
Many people still imagine coffee as something bitter. At TERRA COFFEE ROASTERS, we roast coffee to express terroir — not bitterness.
Not bitter, but expressive.
Our coffee is not simply about bitterness. Through roasting, we aim to share the character of each origin, the background of its producers, the processing method, and the unique expression of the land where the coffee was grown.
Aroma, sweetness, acidity, and aftertaste are all part of coffee’s natural beauty. By bringing these qualities into balance, we hope to deliver a cup that feels a little special in everyday life.
OUR ROASTING
Roasting to bring out terroir.
Our roasting approach is to apply enough heat, but only what is necessary, to bring out the flavors that already exist within the coffee. We aim for a clean, balanced light roast that expresses each origin with clarity.
We apply only the necessary amount of heat to bring out the flavors that already exist within the coffee. Our goal is a clean and balanced light roast that expresses each origin.
What we value
Terroir
We share the character of each coffee, including its origin, variety, processing method, and producer story.
Clarity
We value a clean and transparent cup where each flavor can be felt clearly.
Balance
We aim for a cup where acidity, sweetness, aroma, and aftertaste come together comfortably.
BEST TIMING
Enjoy the change over time.
We recommend enjoying our coffee from around three weeks after the roast date. Right after roasting, gas inside the beans may make it harder for the coffee’s full flavor to come through.
Around three weeks after roasting is our recommended timing, but the way the flavor changes over time is also part of the enjoyment of coffee.
FROM TERRA
We roast coffee to make its origin more memorable.
Through TERRA COFFEE ROASTERS coffee, we hope you can enjoy the character and stories of each origin more freely.